Brands are all around us. When people talk about brands, they often refer to logos and slogans. But our brand is so much more. It tells a story about East Region Adult Education and its members (Grossmont Adult Education, GCCCD, and Mountain Empire Unified), everything we share in person, publish in print and online, and through social media. It reflects what we do and say, in a bright, bold, and dynamic way. It is how we talk about East Region Adult Education (or ERAE for short) to our friends, neighbors, business partners, and visitors to Grossmont Adult Education, to Grossmont College and Cuyamaca College, and to Mountain Empire Adult Education. It is the message we send to future, current, and former students, about the high quality we – staff, instructors, co-workers, faculty, colleagues of East Region Adult Education – strive to deliver in our classrooms, workshops, programs, and beyond.
Communicating a clear, consistent and compelling story to our many different internal and external audiences helps people associate our name – East Region Adult Education – with credibility and quality.
If our communication, if every message incorporates the key components important to our brand, we will make East Region Adult Education recognizable to all audiences.
Please help us build our brand and reputation for Education That Works. Follow the guidelines to create a unique look and feel for East Region Adult Education (ERAE).
Who We Are: East Region Adult Education. Education That Works.
a. All publications, in any media, are to be approved by the Director and the Grant Manager of ERAE.
b. The following information is to be included on all local and regional publications and material available to the general public.
Robyn Wiggins, Director of Adult Education
Sally Cox, Executive Director Foundation for GCCCD (Fiscal Agent)
Ute Maschke, Grant Manager
Cindy Miles, Chancellor, GCCCD
John Valencia, Vice-Chancellor, GCCCD
Tim Glover, Superintendent, GUHSD
Theresa Kemper, Assist. Superintendent, GUHSD
Kathy Granger, Superintendent, MEUSD
Eric Lund, Chamber of Commerce, East County
Pending approval, the information above can be excluded from certain publications.
The information is not required to be included on posters or postcards being produced
by ERAE’s branding committee.
c. All information needs to be readable, using a font size no smaller than 11, Futura
d. To ensure consistent representation, the logo cannot be altered or distorted in any
way. Do not change color, alignment, or spacing of the icon or text.
Black / Grayscale
Logo Clear Space
Do not replace typography
Do not distort
Do not replace colors on symbol nor typography
Do not modify alignments
PMS Pro Blue U
Aaux Pro Light / Old Style Figures
Aaux Pro Bold / Old Style Figures
Photography and Video
High production standards and professional photography are critically important. For questions about photography and video, contact ERAE’s branding committee.
Posters, event materials, banners, advertisement, forms, surveys, handouts, post cards, catalogs, bookmarks, and more – people see ERAE materials in many printed formats. ERAE provides guidelines but does not require a universal editorial style beyond the threshold of logo use. Programs are encouraged to use their preferred style guide. Before publication, all materials, in any media, are to be approved by the Director and the Grant Manager of ERAE.
Network Topology Icons (for printed collateral, video, multi-media, and power point) and web templates are to be approved by the Director and the Grant Manager of ERAE.
Meeting our learners where they are is one of our core values. Reaching out to them through social media is invaluable. When using Facebook and Twitter, Instagram and the next great app or social platform, it is important to develop a voice that represents East Region Adult Education in a clear and convincing manner. Use ERAE or East Region Adult Education or East Region Adult Ed when naming an account. Use an identifiable image as the graphical representation. Be mindful of your audience and all co-workers whom you represent.
Our logo is an important part of our brand, so are all our branding materials. They represent our identity and are valuable pieces of intellectual property. All rights belong to ERAE.