Introduction

Brands are all around us. When people talk about brands, they often refer to logos and slogans. But our brand is so much more. It tells a story about East Region Adult Education and its members (Grossmont Adult Education, GCCCD, and Mountain Empire Unified), everything we share in person, publish in print and online, and through social media. It reflects what we do and say, in a bright, bold, and dynamic way. It is how we talk about East Region Adult Education (or ERAE for short) to our friends, neighbors, business partners, and visitors to Grossmont Adult Education, to Grossmont College and Cuyamaca College, and to Mountain Empire Adult Education. It is the message we send to future, current, and former students, about the high quality we – staff, instructors, co-workers, faculty, colleagues of East Region Adult Education – strive to deliver in our classrooms, workshops, programs, and beyond.

Communicating a clear, consistent and compelling story to our many different internal and external audiences helps people associate our name – East Region Adult Education – with credibility and quality.

If our communication, if every message incorporates the key components important to our brand, we will make East Region Adult Education recognizable to all audiences.

Please help us build our brand and reputation for Education That Works. Follow the guidelines to create a unique look and feel for East Region Adult Education (ERAE).

Who We Are: East Region Adult Education. Education That Works.

General Guidelines


a. All publications, in any media, are to be approved by the Director and the Grant Manager of ERAE.

b. The following information is to be included on all local and regional publications and material available to the general public.

ERAE Leadership

Robyn Wiggins, Director of Adult Education
Sally Cox, Executive Director Foundation for GCCCD (Fiscal Agent)
Ute Maschke, Grant Manager

Governing Board

Cindy Miles, Chancellor, GCCCD
John Valencia, Vice-Chancellor, GCCCD
Tim Glover, Superintendent, GUHSD
Theresa Kemper, Assist. Superintendent, GUHSD
Kathy Granger, Superintendent, MEUSD
Eric Lund, Chamber of Commerce, East County

Pending approval, the information above can be excluded from certain publications.
The information is not required to be included on posters or postcards being produced
by ERAE’s branding committee.

c. All information needs to be readable, using a font size no smaller than 11, Futura
Font.

d. To ensure consistent representation, the logo cannot be altered or distorted in any
way. Do not change color, alignment, or spacing of the icon or text.

LOGOMARK


Horizontal


Primary

ERAE Logo - Primary

Horizontal


Alternate

ERAE Logo - Alternate

Vertical


SYMBOL


Full Color


1 Color


Black / Grayscale


LOGOMARK


Anatomy


LOGOMARK USAGE


Logo Clear Space


Minimum Size


Incorrect Usage


Do not replace typography

Do not distort

Do not replace colors on symbol nor typography

Do not modify alignments

Color Palette


Primary


Lime

RGB 141,198,63
HEX #8DC63F
CMYK 0,50,100,0
PMS368C
PMS382U

Teal

RGB 0,167,157
HEX #00A79D
CMYK 80,10,45,0
PMS3272C
PMS3272U

Orange

RGB 247,148,30
HEX #F7941E
CMYK 0,50,100,0
PMS715C
PMS715U

Secondary


Chartreuse

RGB 215,223,35
HEX #D7DF23
CMYK 20,0,100,0
PMS584C
PMS584U

Purple

RGB 161,84,161
HEX #A154A1
CMYK 40,80,0,0
PMS2582C
PMS2592U

Blood Orange

RGB 241,90,41
HEX #F15A29
CMYK 0,80,95,0
PMS166C
PMS166U

HOC Blue


Blue

RGB 0,125,186
HEX #007DBA
CMYK 96,41,6,0
PMS7461C
PMS Pro Blue U

TYPOGRAPHY


Primary


Futura Light
abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Book
abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Medium
abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Bold
abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Secondary


Aaux Pro Light / Old Style Figures
abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Aaux Pro Bold / Old Style Figures
abcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

APPLICATIONS


Stationary System


Presentation Folder


ADDITIONAL GUIDELINES


Photography and Video

High production standards and professional photography are critically important. For questions about photography and video, contact ERAE’s branding committee.

Print Communications

Posters, event materials, banners, advertisement, forms, surveys, handouts, post cards, catalogs, bookmarks, and more – people see ERAE materials in many printed formats. ERAE provides guidelines but does not require a universal editorial style beyond the threshold of logo use. Programs are encouraged to use their preferred style guide. Before publication, all materials, in any media, are to be approved by the Director and the Grant Manager of ERAE.

Digital Media

Network Topology Icons (for printed collateral, video, multi-media, and power point) and web templates are to be approved by the Director and the Grant Manager of ERAE.

Social Media

Meeting our learners where they are is one of our core values. Reaching out to them through social media is invaluable. When using Facebook and Twitter, Instagram and the next great app or social platform, it is important to develop a voice that represents East Region Adult Education in a clear and convincing manner. Use ERAE or East Region Adult Education or East Region Adult Ed when naming an account. Use an identifiable image as the graphical representation. Be mindful of your audience and all co-workers whom you represent.

Copy Rights

Our logo is an important part of our brand, so are all our branding materials. They represent our identity and are valuable pieces of intellectual property. All rights belong to ERAE.